6 reasons for free WiFi in the supermarket

Free WiFi is becoming increasingly widespread in Germany. Demand is increasing in all areas of life and leisure. After cafés, restaurants, hotels and gyms, it is now also the turn of retail companies. Digital transformation brings many benefits to retailers, so it should be applied in all areas. In this article, we give you 6 reasons for free WiFi in the supermarket.

1. Easy online marketing

Although the use of print versions of weekly offers is still widespread, it is becoming more and more common. Online marketing allows you to define and reach your target group much more precisely. Thanks to social media platforms such as Facebook or Instagram, you can easily spread your advertising message. Keep your customers up to date with the latest news and engage with you. In addition, you have a wide potential reach on Facebook. Because all “fans” of your Facebook page see your post. If they share or “like” the post, the friends of their “fans” will see it in turn. This allows you to easily reach out to many different people.

Find out about current offers or post delicious recipes to imitate. In this way, you encourage your customers to stop by and buy from you again.

With the WiFi hotspot from Socialwave You can also simply retain your customers online. As soon as customers log on to the supermarket via the Facebook login on the WLAN, they are directed to your Facebook page and asked to like it or mark it with a location check-in. As a result, you significantly increase your online reach.

2. Customer loyalty made easy

With the high density of supermarket chains, customer loyalty is steadily declining. As soon as a customer is no longer convinced of the service offered by a supermarket, they switch to another store. The free WiFi hotspot creates added value for customers, which not only attracts new customers to the store, but also binds regular customers to the store. In addition, the automated e-mail tool also binds customers to you online. In the Socialwave portal, you can design any email campaign and send them to hotspot users. There are also pre-installed campaigns that are sent out automatically.

3. Targeted advertising

The Facebook marketing tool works very regionally. The users of the hotspot, and therefore fans on Facebook, usually live in the immediate vicinity of the supermarket. Users' Facebook friends also often live in the same area. Marketing via Facebook is therefore very specific and target group-related. This means that you have a wide regional reach via Facebook. Regional advertising is very important and effective, particularly for supermarkets. Make good use of this reach through appealing advertising campaigns and various campaigns.

4. Automated customer analysis

With the Socialwave portal, you can easily carry out customer analysis. The various graphics provide information about the gender, age and origin of the customers. The portal only presents this data collectively, so Socialwave protects the individual user data - and the analysis is compliant with data protection regulations. This allows you to either actively expand the target group or specifically address the existing target group in order to reduce wastage. You can also improve your marketing strategy in the supermarket as well as online and thus reduce advertising costs.

5. Digital shopping via WLAN in the supermarket

Digitalization is increasingly simplifying all areas of life. Even when shopping, many people appreciate and use the numerous applications that are available on smartphones and on the Internet. With apps like “Bring!” and “Wunderlist”, interactive shopping lists are created and QR discount codes can be easily retrieved with a smartphone. Find out here more about the best shopping apps. In addition, more and more people value conscious nutrition. However, many customers only find out about food locally and need the Internet to do so. Free WiFi access supports the unlimited search for information about food and thus encourages customers to buy.

Especially with growing competition from online markets, you should focus on digitization in business. Impress customers personally and with good services, such as free WiFi in the supermarket. They will then be happy to continue shopping in stores themselves instead of using online grocery delivery services, such as Amazon Prime.

6. Legally secure Internet

If you want to offer a WLAN hotspot for your customers, then you should definitely make sure that it is legally secure. Protect yourself from warnings with a professional hotspot. You should also make sure that your hotspot is compliant with the new General Data Protection Regulation (GDPR). Find out hereEverything you need to consider - or opt directly for Socialwave, because we've already taken care of everything and offer you and your customers a 100% secure hotspot.

With our WLAN marketing package, your customers/patients/guests advertise for you, are happy and recommend you to others.